A website is the first impression a potential client or customer gets when they discover your brand, services and product. Over the last 10 years, websites have progressed from a luxury to a necessity for every business. Many startups use alternate means of online marketing such as social media, selling their products via Instagram or Facebook, or relying on Google My Business to help local visitors find their store or office.
Whilst these can be a free and effective option, it limits a businesses growth potential in a number of ways.
In this article we'll explore 10 reasons why all businesses in 2021 should have a website;
Ecommerce sales have risen from $1.3T to $4.9T in the space of 7 years and continues to rise at an incredible rate. With more and more businesses turning towards selling their products and services online due to the lower cost and better return on investment, coupled with the rise in the use of mobile devices, cumulative data anticipates a 276.9% increase in global ecommerce sales by 2023.
Additionally, the impact that COVID-19 has had on the world has accelerated ecommerce growth by 4 to 6 years!
Your website is generally the first interaction your customers have with you and your business. Even if you operate a brick and mortar store, it's highly likely that they first discovered you through a search engine like Google.
This is why it's incredibly important that this visitor has a good experience on your website, being able to find the information they're looking for easily as well as being impressed with the content and reviews or portfolio.
You could be the best management consultant in the world, but if your website is poorly optimised, looks dated, or there's just a lack of content, you can bet that visitor will have the same feeling about the quality of your service and are much less likely to convert into a paying customer.
People buy from individuals or businesses that they trust, and a professionally developed website is way of building that. How likely are you to make a purchase from a company that has no online presence compared to one that does? We may feel that these companies have something to hide or nothing of value to show which already puts us on edge.
By showing your website visitors photos of your team or your products, we instantly feel more comfortable exploring a business further before eventually making a purchase.
A website can showcase your business at anytime throughout the day, not just from 9-5. Many of your ideal customers might be working throughout the day and never get a chance to visit your store or service. By creating an online presence, people interested in your services will be able to learn more and interact with your business outside of your opening hours, and potentially even make a purchase or show some interest.
One of the biggest impacts a website can have on your business is the increase in your potential audience. Although a large majority of customers may be on social media, there is a high percentage that aren't. The good news is that it's very likely they still use Google, Yahoo or even Bing to perform a simple search when they require a service or particular product. By having a great looking and highly ranked website representing that search term, there's always a chance for an additional conversion.
When a visitor is searching for a certain product or service on Google, they already know what they want and are just looking for the right business to provide it. These visitors are known as 'warm leads' and are much more likely to make a purchase than a random viewer who accidentally stumbled across your website.
By investing in search engine optimisation, you can help your site rank higher on search engines and increase the chances that your business will be clicked on. Organic traffic (free traffic that finds yours site through a search engine) is the best way to help your business reach online success.
By installing analytics software on your site such as Google Analytics, you'll be able to find out a ton of information about your visitors. This can be information like their age and location, which you can then use to target paid marketing or general content towards this demographic. Finding out about your audience is essential for any business, and this is one of the most effective and realistic statistics that you can get for free.
Customers that have reached your website already know what they're looking for and just need the final push to convert them into paying clients. By ensuring your website is optimised, responsive and professionally designed, this increases your chances of them trusting your brand enough to make a sale.
You can also show off a number of different elements such as reviews/testimonials and previous work to increase your authority in your industry and fill your traffic with confidence that your business is the right choice for them.
Ecommerce is not easy and there are a lot of steps your customers go through before they make a purchase. From selecting the right product or service, and then proceeding to the point where they enter payment information, there can be a lot of contact between the business and the visitor.
By having a website that's focused around User-Experience, this can make the entire process easier for both the business and the client, resulting in a better customer experience, and an increase in sales.
Additionally, using platforms built around ecommerce such as Shopify (which we use to develop our clients sites), you can manage your entire store and see analytics through their desktop and mobile app. This alerts you when you've made a sale, if you're sold out of a product as well as how many visitors you've had that day, week, month or year.
Business owners that rely on platforms such as Instagram spend a lot of time interacting with each and every customer before they make a sale. This is usually paired with bad customer experience as the business owner is tired of replying to each visitor with the same responses that don't always result in a sale. Some of these businesses may also come across as rude to their potential customers, further decreasing the chances of making a sale.
In 2021 it's as easy to order a product from across the world as it is driving to a local store. Many companies are now also turning their services online, through platforms like Zoom to arrange meetings abroad.
There is no limit to how well your business can perform, but if you operate a brick and mortar store in a single country, the opportunity for growth is much more difficult. By establishing your brand online, you have the potential to also reach customers from different countries and continents who may be interested in your products.
The importance of a website for your brand is clear, and is essential to increase the chances of business success. The Digital Engineers are experts in website design, development and search engine optimisation that can help you build an online presence for your brand that will give you results for years to come.
Get in touch with us today or even arrange a free website consultation where we will discuss your current site and any improvements that can be made.